Sep 29, 2020
Believe it or not, trying to build hype and sell in your launch can actually damage your results. This episode, I'm sharing just why you shouldn't be trying to build hype.
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Are we...
Sep 27, 2020
There's a big misconception that launching is about building hype and getting people excited for your product. While this might be a part of your pre-launch, there are 5 objectives for your pre-launch content that aren't about building hype. This episode, I'm sharing the 5 purposes of your pre-launch content.
Wanna...
Sep 10, 2020
Ever felt guilty for charging your customers and clients, because you simply want to help everyone? You need to listen to this super-quick episode on why the world needs to you to charge for them and not give everything away for free!
Sep 8, 2020
A year ago, I made the scary decision to niche down into launching. I was afraid that I would lose customers and clients, lose podcast listeners and alienate my followers. Instead, some amazing things started happening in my business. This episode, I'm sharing 7 things that happened in the 12 months since I decided...
Sep 6, 2020
Think your digital product has to be 100% ready before you can launch it? Nope, that’s not true. Because, you can pre-sell your product. Which is when you sell it before you make it, or before you’ve finished making it. This episode, I’m looking at why you would want to pre-sell your product and how you might go...